digihens

How the AI going to change the work with its benefits

Wed, 19 Apr 2023 12:53:46 GMT

Benefits of AI

AI is already changing the way we work and its impact will continue to be felt in the future. Here are some ways in which AI can bring benefits to the workplace:

Increased efficiency and productivity: AI can automate repetitive tasks, allowing employees to focus on higher-value tasks that require creativity and critical thinking. This can lead to increased productivity and efficiency in the workplace.
Improved accuracy: AI can analyze large volumes of data quickly and accurately, reducing the risk of errors and providing more reliable insights for decision-making.
Enhanced customer service: AI can be used to provide personalized recommendations and support to customers, improving their experience and increasing loyalty.
Cost savings: AI can help businesses save money by reducing labor costs and improving operational efficiency.
New business opportunities: AI can help businesses identify new opportunities and markets by analyzing customer data and market trends.

Overall, AI has the potential to revolutionize the workplace by improving efficiency, accuracy, customer service, and opening up new business opportunities. However, it is important to ensure that the technology is used ethically and responsibly, and that employees are equipped with the skills and knowledge necessary to work alongside AI systems.

AI has the potential to bring about significant benefits to the workplace by transforming the way we work. Some of the advantages of incorporating AI into our work processes include improved productivity and efficiency, higher accuracy levels, enhanced customer service, cost savings, and new business opportunities. However, it is crucial to ensure that AI is used ethically and responsibly, and that employees possess the necessary skills and knowledge to work collaboratively with AI systems.

How to improve SEO on your website with AI

Mon, 03 Apr 2023 12:50:58 GMT

How can you find usefull spot inside Ai circulation ?

Improving the search engine optimization (SEO) of your website is crucial for driving more traffic and increasing its visibility on search engine results pages (SERPs). With the advancements in artificial intelligence (AI), there are several effective ways to enhance your website's SEO by utilizing AI tools and techniques.

One of the most important ways to utilize AI for improving your website's SEO is through keyword research and optimization. AI-powered tools can analyze your website's content and identify relevant keywords to optimize. By integrating these keywords into your website's content, you can increase your website's visibility and ranking on SERPs, which can lead to more traffic and higher conversion rates.

Another effective way to leverage AI for improving your website's SEO is through content creation. With AI-powered content creation tools, you can generate high-quality, engaging content that is optimized for SEO. These tools can help you create unique, relevant, and keyword-rich content that will appeal to your target audience and improve your website's ranking on SERPs.

In addition to keyword research and content creation, AI can also be utilized for website optimization. By analyzing your website's performance and identifying areas for improvement such as page load speed, mobile optimization, and user experience, AI-powered tools can help you optimize your website for better SEO. This can help you attract more visitors to your website and improve your conversion rates.

AI can also be used for link building, which is a critical aspect of SEO. With AI-powered tools, you can identify high-quality backlinks and opportunities for link building. Building high-quality backlinks can improve your website's authority and increase its visibility on SERPs.

Lastly, AI-powered analytics tools can help you track your website's performance and provide insights into your SEO strategy. By analyzing your website's data, you can identify areas for improvement and adjust your SEO strategy accordingly. This can help you optimize your website for better SEO and attract more visitors to your website.

In conclusion, while AI can be a valuable asset in improving your website's SEO, it should be used in conjunction with other SEO best practices to achieve optimal results. By utilizing AI tools and techniques for keyword research, content creation, website optimization, link building, and analytics, you can enhance your website's SEO and drive more traffic to your website.

What is Metaverse? Why will it replace the internet in the future?

Tue, 09 Nov 2021 15:23:14 GMT

Metaverse is not far from today. We hear it, read it or see it before but most of us never experience it. It has creative and dystopic sides, but for now, it has not started yet.

In the technology world, companies talking about Metaverse for a while. the most interesting part of this subject is Metaverse includes a lot of technology inside of itself; AR/VR, online games, online events, NFT based ARTs, DeFi, 5G, and many more...

The term Metaverse was first used in the 1992 cyberpunk science fiction novel Snow Crash. In 2018, with Ready Player One X, it got the attention again. Today, the Founder and CEO of Facebook Mark Zuckerberg, transform their company from a social media company to a metaverse company. Now, "Facebook Inc." is called simply "Meta".

To summarize briefly; Metaverse is a kind of new reality universe & dimension where virtual and real can be experienced simultaneously, formed as a result of combining all virtual worlds (MMO games, virtual meetings, etc.) and content on the internet using Augmented Reality (AR), Virtual Reality (VR) and blockchain technologies. we can say. There are no sharp lines for real or virtual in Metaverse. In Metaverse, users can experience and reach everything in the universe with AR or VR.

Actually, everything that we talking about Metaverse is a guess. There is currently no technology for developing a Metaverse for now. In another way, the technologies AR / VR, MMO (mass multiplayer online) games, digital twins, NFT based ARTs, and blockchain apps (these are the basis of Metaverse) are currently used every day by us.

The building of Metaverse is not gonna by only Meta (formerly Facebook Inc.). Microsoft, Epic Games, Roblox, and Nvidia also developing technologies for Metaverse. For example, at the beginning of 2021, Epic Games received an investment of close to a billion-dollar only for the work in the Metaverse area.

When the technology and content to create the Metaverse are ready, users will exist simultaneously in both the physical and virtual worlds. For example, while you walk on Istiklal Avenue, your digital twin will be able to walk on the virtual Istiklal Avenue if you wear AR glasses.

Comparing current Internet and Metaverse

While the Internet consists of datasets, the Metaverse will include experience beyond knowledge. Because of current websites and social media platforms reach us from 2D mobile screens. Metaverse replacing this channel with 3D AR or VR.

Digital avatars can join any event from any place in the World. During the event, digital avatars can show or trade their NFT based ARTs purchased before.

Currently, there is no experience for Metaverse because adaptation is impossible from the current internet to Metaverse. On the other hand, especially with the introduction of 5G technology, AR / VR hardware and content will become widespread. Metaverse is getting close and will be part of our life. With its creative world beyond the limits of what is predicted and, of course, its dystopian dark side.While the Internet consists of datasets, the Metaverse will include experience beyond knowledge. Because of current websites and social media platforms reach us from 2D mobile screens. Metaverse replacing this channel with 3D AR or VR.

Digital avatars can join any event from any place in the World. During the event, digital avatars can show or trade their NFT based ARTs purchased before.

Currently, there is no experience for Metaverse because adaptation is impossible from the current internet to Metaverse. On the other hand, especially with the introduction of 5G technology, AR / VR hardware and content will become widespread. Metaverse is getting close and will be part of our life. With its creative world beyond the limits of what is predicted and, of course, its dystopian dark side.

How the pandemic affected creativity

Mon, 07 Jun 2021 06:38:09 GMT

Since the pandemic hit the world in early 2020, a lot of sectors were affected by the rapid changes taking place and the uncertainty that came with the situation. However, the pandemic forced us to come up with creative solutions and collectively shift to working online and from home.

We all started using Zoom and other communication channels and started experiencing working from home on a new level. For creative minds, this was an interesting experience. From loss of new ideas caused by being stuck inside, to a new wave of creativity that followed. An example of this is this unofficial KitKat advertisement.

The commercial, which was created as part of a Twitter competition, depicts a daily calendar that is completely filled by Zoom meetings, with a Kit-Kat couple blocking off two spaces in the center, at 3pm. It's straightforward, relevant, and entirely on-brand. In fact, it's so brilliant that many people are applauding Kit-Kat for its brilliance before realizing it has nothing to do with the brand. The advertisement was actually created by Sam Henning and had nothing to do with KitKat’s team.

However, it received such great attention that even Zoom and KitKat themselves were impressed by it!

This is only one of the stories about how creativity always finds a way to surprise us. Another example is of how musicians have reinvented ways to connect with their fans. Bands like Coldpla y started going live to stream concerts from their homes for their fans. Museums created 3D websites to give you access to them. You could explore so many things from your house and that was not accessible before.

In conclusion, the pandemic which came as an extreme challenge had pushed us on a collective level to reach new horizons and find new solutions which revolutionized industries from all around the world. In another way, it had also brought the world together in unity against the disease. And while facing challenges like these can be frustrating, they only push humans to come up with new solutions and adapt quickly.

If this pandemic proved anything to us, it is that humans are flexible and easily adaptable beings and can cope with challenges innovatively.

Building a Social Media Strategy That Gets Results

Thu, 27 May 2021 08:21:31 GMT

Having a bulk of content ideas is vital for effective social media marketing and planning. You'll be posting on social media sites for the aim of posting if you do not have a proper content plan and strategy. It might be difficult to get results on social media until you recognize what your targets are, who your target demographic is, and what they expect from you. You'll even have a method for every one of your social media channels, like a Facebook marketing strategy, an Instagram marketing strategy, and so on, which all contribute to your social media marketing strategy.

What social media strategies are

You could start with the basics, such as having a Facebook marketing plan, using hashtags and tagging them, and so on. These are some basic strategies that you could build upon, depending on what you are targeting. You could also have a content marketing strategy that relies heavily on images and videos. Content marketing is a huge part of social media marketing. It means that you create content that is relevant to your audience, engaging and also informative. You could also have a video marketing strategy. Videos are a great way to share information with your audience.

Why you need a strategy

The social media industry is dynamic and also very competitive and the industry is ever-evolving. Just because you run your social media campaign the same way it's always been done, doesn't mean it will produce good results.

A good strategy allows you accomplish the following:

Define the social media channels you are going to use.
Create a list of social networks that are going to be used for the purpose of posting. For instance, Facebook, Twitter, LinkedIn, Google+, Instagram, YouTube, and Pinterest.
Determine the frequency of posting.
Determine the best way to deliver your message to your target audience.
Analyze and determine the effectiveness of your strategy.
Track the results to see how well you are doing in achieving your social media marketing objectives.

How to create a social media strategy

Let's start with your business. Many people think you need to get a major web design company to work with you. However, you can hire a business design company to develop a web design strategy for your business to begin with. A business designing strategy would allow you to evaluate your target market, select a social media platform, and then develop a specific strategy to promote it. Once the strategy is developed, you need to conduct the research to determine what are your actual customers' needs. You should also gather information about your competition and determine what is the best course of action to take. What should your social media strategy be? What type of social media channels should you use? Which social media channels should you use most often?

How to measure your social media strategy

You need to measure the success of your social media strategies to assess your plans are working well. You could measure the effectiveness of your social media campaigns by the number of followers you have acquired. You can also look at the activity your target group is engaging in and how the campaigns are going, to understand where your social media activities need to improve.

You will also need to learn how to share content on social media sites to generate likes. The importance of creating great content on social media platforms cannot be overemphasized. When you create content that people want to share and interact with, you will be able to grow your social media following and increase your advertising revenue.

Conclusion

Many people are confused on how to utilize social media marketing to increase sales. A lot of people tend to neglect it because they believe that social media isn't right for their businesses. Not all businesses have social media, but what's their excuse? Some people believe that social media is only for celebrities and social influencers. This isn't true at all. The success of businesses that do engage in social media marketing has more to do with their strategy and execution. A social media marketing strategy is the ideal solution, because it can save a lot of time, effort, and money.

Keeping a business afloat relies a lot on social media marketing. It's the easiest way for you to interact with your target audience as well as to build a business that stands out. A good, simple, and smart social media marketing strategy can lead to a lot of success.

The Importance Of Consistent Branding For Your Organization

Tue, 11 May 2021 16:00:49 GMT

While your product or service is quite important to your audience, we believe that your branding is the helping hand that attracts them to it. This is why your branding has to be attractive, eye- catchy, and most importantly consistent. According to a 2015 global Nielsen survey, nearly 60% of shoppers actively purchase products they know, and 21% buy a product because they like the brand. To start off, let's define branding.

What is branding?

According to Brandingmag , Branding is the perpetual process of identifying, creating, and managing the cumulative assets and actions that shape the perception of a brand in stakeholders’ minds. It gives your business an identity in the marketplace where customers can recognize the type of product in front of them. Additionally, it supports your marketing in many ways including social media, digital marketing, and advertisements. It also makes your business memorable to the audience.

Consistent branding

The reason why your branding has to be consistent is simple, it all about the visuals. For example, let’s look at Cocacola’s branding over the years.

From 1950 up until today, the changes that were made to their branding were simple and did not drastically change the brand identity or the overall vision of what Cocacola’s brand looks like. In fact, it enhanced it over the years. This way, Cocacola remained consistent in its branding and as a result, became a globally known brand from its early years. Additionally, they took the same direction with their colors which is very important. Your branding has to be easy for the audience to recognize over time and big changes have to be avoided as to not confuse the audience.

Your next question then might be, how often can a company change their branding?

Generally, well-established brands tend to go through a major brand overhaul every 7-10 years and hold smaller refreshes more frequently as we have seen in Cocacola’s case for example. The aim of refreshing your brand is to capture your customers' attention to the point that they would

be curious to find out what's new. For smaller-scale businesses, small brand refreshments can be done every 3-5 years and only after your company has become well established amongst your audience. You don’t want to change your logo when you are still growing your business and confuse your customers.

Overall, your brand must stay :

Consistent in its elements
Relevant to your product and vision
Creative in its design. You should avoid

It is better to avoid:

Frequent changes in the branding over a short period of time
Drastic changes in the brand refreshment
Changing the brand colors completely

To conclude, your branding is as important as your product or service in your business plan and journey. If you are yet to launch your business, you might want to carefully think about your branding and plan it well before showing it to the world because you will not be able to change it for a while.

WHY TYPOGHRAPHY IS SO IMPORTANT WHEN BUILDING A WEBSITE

Fri, 08 Jan 2021 10:45:35 GMT

Why Typography is So Important When Building a Website

Building a website is not as complicated as you think it is. However, there are several aspects that you need to be careful about when you start. One of the most crucial things on a website is content and the words that you use to describe your website. We will go over the importance of words by looking at a different point of view. We will analyze the importance of a word by its appearance, not its context.

Typography makes up for %90 of a website. People visit a website to gain information about a company or any specific topic that they are searching for. The words you use on pages are considered the most crucial components of a website. That’s why how you present these words are as important as their underlying meaning. However, when you are presenting your website, you need to be simple, as well. No need to exaggerate, otherwise you will involuntarily push the viewers away.

Choosing the right fonts and applying them to your website properly will help you avoid such problems. With the size and color options, you will create a hierarchy on your website. This hierarchy will help viewers differentiate the context. For example, the biggest font will lead viewers to more useful information without wasting their time.

What should I consider when choosing a font?

A website needs to be consistent. And to meet this requirement try not to exceed more than two fonts. Choosing two fonts will create a good balance for starters because it also gives viewers a visual hint about the context. To continue with a good balance, you need to decide on a font combination. The fonts to be chosen should be readable at a glance and also evoke positive emotions for viewers.

Why industry is an important factor while choosing a font type?

Apart from those, the next point you should be aware of is which industry you will create your website for. You need to clarify whether you are making this website for an IT company, an advertising company, an FMCG company, etc. For example, while a modern font is more suitable for an IT company, a fun font can reflect the advertising company’s image better.

Font Combination Ideas for Your Website

If you don’t know where to start here’s a tip for you, this is a rule that you don’t have to apply: begin to look for a serif and a sans serif font. Here are some examples if you are still worried about where to start.

GEORGIA & VERDANA

This pairing is the perfect font if you want to follow the rules as mentioned above.

HELVETICA (bold) & GARAMOND

This is a classic pairing and it won’t let you down.

OSWALD & LATO

These fonts were one of the most used fonts in 2020. This is a great combination for your website if you want to be simple and also modern. Another advice, this pairing would be perfect for your resume as well.

bEbas neue & MONTSERRAT

BEBAS NEUE font is mostly used in fashion related articles, magazines. It’s an elegant font and can be perfectly paired with MONTSERRAT .

RALEWAY & ROBOTO CONDENSED

Here is a fun font combination idea for you. This pairing has a balanced contrast with one and other. You can also spice it up with different color options.

To sum up, we discussed the importance of typography while creating a website. Also, some of the issues that you need to consider when choosing your font style based on your brand image and target industry.

We gave some font combination ideas, however, these are not set and stoned. You don’t have to use the same combinations for your website, we provided these for you to have a starting point. Now, you can start to create your own!

IMPROVE YOUR WEBSITE BY DESIGNING UI

Fri, 01 Jan 2021 10:00:01 GMT

What is ‘UI’?

‘UI’, which is the initials for User Interaction, means creating informative, effective and meaningful interaction with the website of your company and the consumers via website design. Everything you design on the website to make people spend quality time on your website is a part of user interaction. Color selections, type and size of website pictures, font of descriptions are very important parts of user UI.

There are different kinds of a user interface such as voice user interface, text interface and natural user interface. The aim is to make website design as easily and effectively usable as it can be and to help people find whatever they look for while enjoying the design. Thus, web design is a critical factor increating an enjoyable customer interaction and experience without complicating the website visit by the customers.

Let your Customers Enjoy the Online Purchasing Experience

People have increasingly been meeting their needs online. Would you rather purchase from your comfortable bed or by going to a store and spending hours to find what you need after long hours of work? Unless you are a big fan of store shopping, the bed seems more reasonable and attractive. Right? A user interface on the website is more like designing your store.

There are spotlights to make your products shine better or help your company's environment look both more comfortable and enjoyable and more refined and sophisticated. You can make an environment for people to sit and have coffee or a place where they can drop their jackets or bags to shop easier. UI is the online version of your store design and you can improve your design and increase your revenue.

Increasing Human-Machine Interaction

There are 10 basic steps to follow to improve your website:

1. Create an easy to use website.

2. Make your page layout purposeful and simple.

3. Get rid of unnecessary content from your website.

4. Make your moves and design considering brand consistency.

5. Try not to make your customers fill a lot of forms and a lot of ads on your website.

6. Use colors and texture strategically because colors, brightness, text fonts and the distance between letters have a huge impact on drawing attention.

7. Know your users by analytics and update your website accordingly.

8. Make sure your system communicates and produces responses during interaction.

9. Improve your customers ' system responses by getting feedback.

10. Give feedback.

Simple is Always the Best

Keeping a website simple is very important. People have habits. If a person is looking for a button on the top of the screen but the button is placed at the bottom of your website, it will be difficult to find and look unfamiliar to the customer, making the customer uncomfortable. So presenting predictable and familiar choices is preferable in website design. This also means respecting your customers' eyes, time and attention during his or her visit to the website. Follow the above mentioned 10 steps and see yourself how you get the positive results very quickly. This is how Digihens gets the perfect results!

THE IMPORTANCE OF A/B TESTING FOR DIGITAL MARKETING

Fri, 25 Dec 2020 12:45:02 GMT

Don't Waste All Your Hard Work

Generally, there is no accounting for taste. But in the digital marketing world, things work somewhat unusual. There are metrics for assessing whether a design is appealing to the end-users or not. One of those metrics is A/B Testing, it compares two different design based on their conversion rate.

We all work so hard and spend a lot of money to bring traffic to our websites. We do SEO, SEM, Affiliate Marketing, Backlinks, Keyword Research, Targeting, etc. But the website traffic is not by itself sufficient to bring success to a marketing campaign. Most of the time, we expect website visitors to perform a desired action on the website. Whether it is purchasing a product, making a reservation, or just clicking the right button. As digital marketing specialists, WE have to make sure that customers fulfill that.

Monitoring Behavior

We cannot force people to perform that action, but we can motivate them. We can monitor customer behaviors to create more realistic and more customer-oriented marketing campaigns.

Creating a website or e-mailing is just the first step of a good marketing strategy. To convert traffic into sales, we should continually optimize the design. Such optimization should not be random. It should be based on the actions and the desires of the customers.

What is A/B Testing?

As such A/B testing focuses on a singular element of the design. It tests whether that particular element has an impact on the conversion rate. Using A/B testing aids digital marketing specialists to determine which of the marketing strategies to follow.

For instance, the best way to determine whether you should make your Call to Action button green or red is to A/B test. Show half of your audience the red button and show the other half the green one, measure which gets more interaction, and use that one in your following designs.

Should You Use A/B Testing?

If you want to increase your sales, prospect leads, or just want to boost your traffic, you should definitely use A/B testing. It is beneficial for e-commerce businesses, press, etc. To make your website visitors to take specific actions such as; clicking somewhere, read something, view something, you need A/B testing.

Because without A/B testing, you would just wander around in the darkness. And if there is any momentary success in your design, it would be just mere luck! It could not be warranted whether that specific design or strategy will preserve its success in the future. Or next time you create a marketing campaign, there will be a strike.

In short, if you want to have successful marketing campaigns based on customer behaviors, you can use A/B testing. A/B testing is based on facts and statistics. By using statistics on your marketing campaign, not only you preserve your past accomplishments, but you can increase your chances of having more fruitful campaigns in the future.

WHAT DO CUSTOMERS LOOK FOR WHEN THEY PURCHASE YOUR PRODUCT

Fri, 18 Dec 2020 08:43:58 GMT

Brand and Purchasing

Brand is defined as a type of product manufactured or a service provided by a particular company under a particular name. Branding contributes to your company to let people know who you are and your way of presenting your service or your product. Past positive experiences build trust for people who are willing to purchase the products of your company.

Besides branding, people look for more information when they purchase a product. In this respect, there is primary and secondary information.

Consumer Journey Map

Primary information may be related to purchasing priorities. These are price, quality of offered products and services, availability, and accessibility of service after purchase, and good customer service, among others.

Secondary information is the one that completes the primary information. For example; coupons and offers, reviews, family/friend recommendations, about us or history details, photos, and videos of a business, familiar logo or slogan. To make the process so much easier, a consumer journey map provides a great opportunity.

You can create awareness, consideration, plan the purchasing process, and update service accordingly. In that way customer, loyalty would be increased.

If you and your teammates would plan the purchasing process in a certain way, such as providing services or products to increase customer satisfaction, your company would step forward compared to other brands.

Consumer-Oriented Approach

A customer-oriented approach is a key aspect. Mass production and providing services have become 7/24 accessible and more customer-oriented and personalized. The reason for this is because we now are in the digital age with the dominance of smart tools and artificial intelligence.

People look for easier and more simple and accessible ways of purchasing. Also, digitalization and smart technologies endow people with increased freedom, more time for personal uses. Yet, the same technologies also make people feel more socialized on the one hand, and lonelier on the other hand. All these recent phenomena also affect the purchasing habits of people. Accordingly, consumer-oriented strategies should take these issues into account for sustainable success and a solid customer base.

What Do Customers Want?

Customers want to be able to get services whenever they want or need. People don’t like to see a lot of advertisements all the time but rather when they need and look for it. What is meant by lots of advertisements is that not feeling overwhelmed by a massive amount of advertisements when they need them and when they do not have time for them. By the preferences, influencer advertisements and native advertising are more sensitive as a version of marketing and better appeals to the attention of customers.

Social media management and digital technologies are important tools in today’s world. People spend an average of 3 hours on their phones and social media. If your company becomes digitized via investment in digital technologies, you can make your company more preferable!

WHAT IS WEBSITE PERSONALIZATION AND HOW IT HELPS

Fri, 11 Dec 2020 09:00:02 GMT

WHAT IS WEBSITE PERSONALIZATION AND HOW IT HELPS

Website personalization is the process of creating a visitor-specific experience on a website. This is not the personalization of the content; Shaping all web pages and other elements that make up the website in the light of statistics and predictions is involved.

Personalization is not actually a new term. This concept was in our lives long before we entered the internet world. But in recent years, website customization has been mentioned frequently. Looking at the market, it would not be wrong to say that the sites that attach importance to personalization are more likely to reach successfully.

Businesses can increase the interest of visitors to their own website with personalized content, banners, visuals and promotions. This area is one of the most important areas for all sectors. The visitor encounters this area the first time he/she comes to the site. Therefore, the special application of the banner area to the visitor will ensure efficient use of the area. For example, the banner a woman interested in small appliances should encounter when she comes to the site should be about small appliances. Showing women's shoes in this area to a visitor who is interested in men's shoes may cause the visitor to enter the escaped visitor segment. In this way, it can be ensured that the visitor can reach the product that can be reached in a few steps in one step.

Businesses can monitor and measure the performance of your personalized web page elements with metrics such as read, click, page views. Also, businesses can measure product performance in real time and provide more advanced and meaningful experiences by using product-specific metrics, With the real-time product recommendation, in cases where there is no information about the visitor, the most visited / viewed products / content by other visitors are recommended. Thus, recommendations are presented according to the behaviors of the general visitor mass on the site.

By using artificial intelligence technologies, it is possible to put your website at the center of different customer experiences that are well coordinated with each other. By collecting the signals obtained from the behavior of your visitors on your website, send the right message to the right person at the right time in each channel with real-time data from all channels such as e-mail, SMS, push notifications, Instagram, Google and Facebook Ads.

WHAT ARE ON-SITE SEO AND OFF-SITE SEO

Fri, 04 Dec 2020 08:30:02 GMT

WHAT ARE ON-SITE SEO AND OFF-SITE SEO

SEO, which is an abbreviation of "Search Engine Optimization" in English, is one of the most important areas of digital marketing. SEO is the whole process of optimizing search engines in accordance with the ranking criteria, which enables users searching on the internet to find the most relevant and accurate data on the content they are looking for. SEO process, which is of great importance in terms of bringing your site to users by standing out from other sites, makes your site compatible with the ranking criteria of Google and other search engines. In SEO, there are three facts that must be considered which are On-Page SEO, Off-Page SEO and Technical SEO. Thus, this article will aim to consider these three facts to understand SEO as best as possible.

To start with On-Page SEO, it is an SEO work that must be done in accordance with search engine rules and expectations for each web page. The first thing to do for a new website is SEO work. On-page SEO procedures are completely related to the website, from the content of the site to its technical analysis and design. While preparing your content to be beneficial to your visitors in On-Page SEO processes, you should also ensure that search engine bots understand your website. These processes, known as On-Page SEO, affect many SEO factors, from search engines to better understanding of your website and your users to spend more time on your website.

→ Avoid duplicate, repetitive and thin content

→ Follow the rules of title and description tags

→ Do not fill in a single keyword all over the page.

→ Pay attention to the number and rates of internal and external connections.

→ If you are deleting and moving a page, do a 301 redirect.

→ Images in the page should be optimized and do not neglect to use alt text.

→ Take care that each page is included in the sitemap. Except for the pages you don't want.

→ Use the URL structure SEO-compatible.

Off-Page SEO, on the other hand, includes external effects in general. Off-Page SEO is the improvement work of a website whose On-Page SEO optimization has been completed by getting links from social media platforms and other websites. When considered as a whole, it is mostly optimization works that can be done with external intervention. It is extremely important to increase the level of brand awareness and to carry out marketing activities in this direction. Taking promotional articles, social media work, PR study, viral advertising can be shown as examples of this technique. If used effectively and functionally combined with On-Page SEO techniques, it is possible to achieve extremely successful results. There are detailed facts below to complete facts that creates perfect Off-Site SEO strategy;

→ Get links from backlink sources by analyzing the content and performance of websites of top competitors.

→ Provide your backlink needs from authoritative sites that are close to the industry and content that has positioned in search engines.

→ Do not do promotional activities and stay away from sites that have turned into link garbage where you cannot get clicks for your website.

→ Protect the quality of your site by setting all links to your site as "nofollow-dofollow" according to your off-site SEO plan.

→ Follow the Google Search Console tool continuously and use it effectively by considering its warnings.

→ Receive positive comments and reviews from Google, Facebook, Instagram, Linkedin, Twitter etc.

→ Send world special and high-quality pictures related to your industry to the internet and make it available to others.

→ Use Google Analytics or similar tools to control, block and reject links to your site and spam traffic.

→ Present your site content to your visitors on social media channels by using "Tag (Hashtag)" and to interact with your target audience.

→ Create TV, Radio, Newspaper, Billboard ads that direct the reader to your website, prepared with your brand name, keyword and a good slogan.

Technical SEO is SEO application that cover hundreds of criteria by which sites are examined software. It covers software issues such as URL structures, canonical link structures and robots codes of the sites, as well as SEO criteria that are addressed to contextual and design issues such as heading tags, alt tags and keyword densities. The most important ranking factors in terms of SEO are gathered under Technical SEO. For this reason, success should not be expected on a technically problematic site. You can perform technical SEO reviews manually through a checklist, or you can perform analysis in a smooth and comprehensive way through various tools. Below, you can find some important facts to get attention to technical SEO;

→ Scanning and Indexing

→ Robots.txt and Sitemap

→ HTTP Response Codes and Redirects

→ Site Speed Studies

→ Mobile Priority Indexing

HOW IMAGES BECOME A LIFE SAVER FOR AN ONLINE BUSINESS

Fri, 27 Nov 2020 09:00:02 GMT

HOW IMAGES BECOME A LIFE SAVER FOR AN ONLINE BUSINESS

Increased Engagements

People find images as easy to read and understand. According to the several researches, near 85% of people indicate themselves as visual learners. Also, it is very significant to deliver the messages made by your marketing strategy such as writing blogs, posting on social media etc. For example, another research made by several marketing companies demonstrated that near 90 per cent of articles with images get more views than simple articles.

Also, engagements for social media posts with images have massively positive results. For example, tweets with images gets up to 150 per cent more retweets than tweets with no images. Moreover, Facebook posts with images gains 2 times more engagement and conversion than Facebook posts with no images.

Good for SEO

SEO is very significant tool for digital marketing strategies and marketeers may rely on SEO more for their own work as it has huge slice in a cake increasing and impacting on organic search positively. A study made by news agency resulted that images’ impact on SEO cause companies to gain more customers from organic searches near 100 per cent than those who do not rely on images in their marketing strategies. However, there are somethings to do more to increase the value of SEO optimization to make the conversion rate increase such as:

- Choosing the right format – PNG, JPEG, JPG etc.-,

- Right image sizes for faster page speed

- Having unique images

- Image names

- On-site SEO strategy quality alt texts and captions, meta data and structured data to match with images on the site

Faster Communication with The Customer

We are living in an era which is as fast as an F1 car. To give an example from the marketing world, customers come across with 5000 ads in a day and these ads keep changing in a short period of time. Images could be an emergency tool for marketing strategies as it makes customers to understand faster – around 10 seconds- and make their decisions on the product. With written texts, it is very much slower.

In this matter, it could be simplified that images – especially if they are high-quality - will increase the conversion rate of businesses’ website and increase all chances for brand awareness and customer recognition. It is because interesting images on the website simply guarantee that relationship with customers gets more emotional and personal as customer feel as they have more interactive communication with the business. Thus, opportunities for more and quality sales will be increased.

Significant Increase For Sales

We all know that online shopping is an increasing trend which cannot be denied in a technology era. In this era, customers are relying more on online shopping and they would like to see what they will buy on the internet. Therefore, this creates a huge mission for online businesses. For example, online businesses need to show what they are selling to the customers and, accurate and high-quality photos of products are significant to be shown to the customers. It could be said that 67 per cent of the customers find it significant to see high-quality images on the internet when thinking of and buying products. Furthermore, consumers suggest that high quality images impacts sales more than product information over 60 per cent and description, and customer reviews and rating over 50 per cent

WHY BRANDING MATTERS

Fri, 20 Nov 2020 08:02:21 GMT

WHY BRANDING MATTERS?

People always ask ‘’What is Branding and Why It Matters?’’. We can answer. Branding is everything. It is the design, marketing, sales, website, social media, quality, pricing. It involves everything about the business and its environment.

There are a lot of considerations to make the branding the greatest. Being simple, unique, detail-oriented, emotionally connected and so on. Branding is not a one thing, it is everything about the process.

For Digihens, we think that there are a lot of importance of branding on the field but the benefits listed below are key points for our team and we would love to share it with you. Let’s go!

Customer recognition

When businesses target customers, they want them to recognize the business. Customers are really taking attention to the brands’ perfect and paired colors, typography and images which they recognize. This familiar and detailed work on brand will ensure that customers buy products without thinking for the second time.

Confidence in Customers

Great branding guarantees to give both customers and business confidence. With good branding, all combination of the time, work, money and energy creates Professional ad complete presentation.

Customer Loyalty

For example, if the brand is sharing well-built and matched values with the customer, customer will trust the brand and hesitate to buy the brand’s product or service. When the business gain customers’ loyalty, the brand gets stronger and they might need to transfer these well-built values to develop an emotional and deep connection with customers. This loyalty, therefore, will last a lifetime and it will even convey to next generations.

Competitive Advantage

The brand must always be different from the marketplace to become an authority. This will guarantee that customer will take care and defend your product as the brand get attention to take their recognition by thinking and making extra. Thus, the brand will become an authority and gain a competitive advantage in the marketplace. The more recognition means development of the brand. And the development of the brand is to be more competitive with other brands

Increased Demand On New Products and Services

Branding that has been put a lot of hard work makes things much easier such as demand on new product and services. People will desire to focus on the brand’s new product or service without spending more time to think. It is because they have an developed familiarity with the brand.

HOW WEBINARS SAVE BUSINESSES IN TIMES OF TECHNOLOGY ERA?

Fri, 13 Nov 2020 08:30:02 GMT

HOW WEBINARS SAVE BUSINESSES IN TIMES OF TECHNOLOGY ERA?

Webinars are cost-effective

Businesses need to present themselves in front of big authorities and thus, they need to organize huge seminars and conferences for increasing a brand value and reach a big connection in their business environment. In this result, they spend massive amount of money for aims counted above. However, webinars are here to save you from these costs that increases affordability in businesses. Only requirements any business would have to host an online event are to have a computer, webcam, a well-built app for webinars and most importantly an internet connection. These affordable webinars have a massive role to boost organizations’ or businesses’ profitability. Webinar solutions, therefore, help business to encourage that they can comfortably rely on them and reduce their costs for travels to seminars, events or 1-to-1 meetings. This, thus, advances business for creating more opportunities to develop 1-to-many and larger sales and marketing webinars and conferences.

Webinars are trust builders and increase engagement

Webinar is a great way to engage with the audience on a personal and much closer level. This will simplify that businesses and customers will understand each other better. To give an example, businesses can train and educate customers about products and services customers demand from anytime in 24 hours and anywhere in the world. Webinars supply great services for educational and training causes which, therefore, assist customers to get to know about products and services of businesses (shortly about business in general).

Webinars lead generation

As we mentioned in our past articles, business are transforming into the online world and try to innovate as much as possible. It is since current business environments are unforgiven that requires businesses to innovate and reach high-quality leads continuously. Online webinars could be indicated that they assist businesses to gain huge reach to their potential customer in one time. Thus, this will make easier for businesses to turn potential customers into qualified leads.

These webinars also help businesses to get more information about attendees, that comes with a solution of ‘’an attendee registration form feature’’. Any attendee interested in webinars of businesses have to enter their contact info in registration forms in order to join webinars.

Webinars aim to educate and train rather than just present

There is actually no need to say that webinars could be the greatest platform to educate and train customers affordably and seamlessly. To give an example, you are working in Istanbul and your customer is at London in the time and your customer urgently need to get to know about the product and service you have. With the help of webinar, you are able to show them how any product or service they demand works and explain the advantages of your product or your service. Furthermore, businesses have a chance to record webinars as training videos and distribute whenever they want for any other reason for business purpose. This, therefore, could be indicated as an important fact for the quality of the online marketing strategy.

Webinars create a big authority in businesses’ niche.

Webinars are not only giving you the chance to broad the business environment by creating 1-to-many marketing and sales strategy, but it also allows businesses’ to create an opportunity to become an authority in their niche. It is because webinars ensure that businesses can create opportunities by delivering high-quality visual content that encourages audiences to have positive impacts on your business. Moreover, webinars give a huge chance to business such as taking questions from attendees and answer them directly. Answering questions directly and comfortably, therefore, will ensure businesses to be seen by audiences as a dominant authority in their niche if businesses have answers for questions the audience have.

HOW SOCIAL MEDIA HAS CHANGED THE BUSINESS ENVIRONMENT

Fri, 06 Nov 2020 09:00:02 GMT

HOW SOCIAL MEDIA HAS CHANGED THE BUSINESS ENVIRONMENT

Time is running and it never waits for you to take an action whenever you wish. We are now living in a technology era where the time increased its speed. Similar to anything else, marketing game has also changed. I think we have mentioned it in our very first article which was about SEO&SEM but marketing game has not only changed in the subject of SEO&SEM, it also changed in every manner. If most of people could give an example what is one of the biggest game maker in the marketing, they absolutely would say social media. Social media platforms have given people to create more creative and innovative facts for connection and communication with each other. With these innovative changes in our world, businesses are also aware of themselves, being in the need of improving their business presence in online world. They are especially express themselves more and more in social media where they can make their voice heard with their promotions and campaigns. Social media platforms’ rise is unstoppable and it leads the biggest changes in business environments of the 21st century. Social media gets more attention due to changing the attitude of customer behavior as social media platforms increases their own presences in broader age groups and demographics.

Better Customer Service

It is a great opportunity for customers and business to establish a communication seamlessly. Once upon a time, we used to call the line of customer services, visit the brick and mortar shop or send mails or emails. These processes were very hard and took a lot of time. In this time, it is very much easier to create a seamless interaction with the customer with the rise of social media platforms like Facebook, Twitter, Linkedin etc. Also, businesses can use the change of engaging directly to analyze what customers demand and never demand. For example, businesses can create posts to analyze how customers want to be responded in order to their demands like asking questions what they prefer to see next from company’s products and services. Business will also have a chance to open a direct communication from social media that will make customers feel valued and heard about their demands

Social Media Marketing

Social media creates a massive opportunity for marketeers. With a good social media strategy, it is impossible not to rise. When you have a great content to share on social media platforms such as Facebook, Instagram etc., this makes it very easy to reach out customers seamlessly, that is also affordable, and ensures businesses make great amount of money. Also, social media platforms are also taking over paid advertisements. For example, there was a research which proved that Instagram has 2 million advertisers per month, however, Facebook is much popular. With a good and healthy knowledge about social media, your business can create a great amount of an audience with relatively low cost.

Targeted Advertising and Remarketing

Social media and cookies allow your business to create targeted and more specific ads. These will ensure that your business can easily retarget potential customers who have surfed on your website before. For example, you surfed on Apple’s website and searched for some telephones but you left in some time. However, you see ads about phones that directs you Apple’s website after. Cookies is making retargeting and remarketing greater as it allows you to do so if your potential customers has not ever visited your website. Thus, it is a powerful opportunity for marketers who can easily target potential clients based on their demands, demographics, behavior etc. Social media let cookies get more information. Thus, pixels can track when users in social media platforms visit an advertisement on social media and analyze where users’ final destinations are. Thus, social media can be said that it makes retargeting and remarketing much easier and more affordable

Competition and Visibility

Social media is creating a great competition in business environment. For example, small companies are having so many opportunities to do things as great as large businesses do. Social media also encourages small enterprises to have much-demanded boost of visibility. A valuable number of magnificent reviews for a small enterprise could improve the business’ opportunity to rise greater in its competition.

Personalization

Personalization in social media could be indicated as a great way for success in social media game. Presenting a great tailored and individualized content for your target audience will very much improve the engagement rate with your customers and potential customer on platforms of social media. It could be assumed that it is a big challenge for online businesses to create an excellent tailored and personalized content for each one of the customers. However, perzonalisation strategy in social media will pay back greater as it is massively increasing the chances of e-commerce businesses.

In this result, your clients will value the endeavors you attempt to present them. Creating a personalized content for each of clients, any online business is setting up an individual connection with the clients. As an advertiser, it is critical to understand clients differences and characteristics and chip away at it.

Credibility

Obviously, we can not complete this article, if we can not mention about the credibility that social media creates for business’ brand name. Social media assists business to keep themselves secure. Clients want to ensure that businesses create social presence. Thus, the lack of presence will make customers stay away from the brand. Nevertheless, an active social presence improves businesses’ credibility and therefore, this creates trust for businesses that are real and safe for customers.

It is also very easy for a quick damage control in social media platforms. Businesses can create opportunities of using social media for focusing on problems customers have productively. For example, negative review in a social media platform that has not been taken care of can create issues that will cause company to be out of control and this might even be the end of the business.

QUESTIONS YOU NEED TO ASK ABOUT DESIGNING A GREAT WEBSITE

Mon, 02 Nov 2020 08:52:00 GMT

WHAT ARE THE PRINCIPLES OF CREATING A GREAT WEBSITE?

Do you have a purpose for your customer?

A great website always meets what customer needs and wants from the business. You need to detect what kind of purpose your customer has such as if she/he comes for information or interaction. Every single page of the website should explain itself with simple and realistic purpose and match the demand of the clients for the website users in the most efficient alternative.

Is your website simple and easy to use/navigate?

Exaggerating the web design will make your customers tired when they surf on your website. Putting too much content or image on the website might cause customer to get distracted and thus, the web site gets away from its main purpose. Like everything else, you will get positive results of the simplicity on your web design. Simple web design of your site is not only great, it also assists the clients to navigate the website that will ease to jump from one page to another seamlessly. The short answer what you get from this is not to make customers frustrated by over-designing the non-purposive website and keep them simple. Therefore, you need to keep it simple as customer will enjoy seamless experience of easy-to-use website.

Is your website SEO friendly?

If your website is not built with a search engine friendly infrastructure, it will only be visited by employees and your relatives. However, the main purpose of the website is to find new customers and to provide easy access to your services. There are many tools you can use to find out if your website is suitable for SEO. With our easy-to-use Pera Web Site Builder, you can create your on-page SEO strategy for introducing seamless experiences for your customers.

Is your website mobile friendly?

The number of individuals who access the Internet from mobile devices worldwide is more than 5 billion. Considering that 60-70 percent of web searches are made on mobile devices today, the mobile optimization and design of websites should not be underrated. In addition, the popularity of smartphones, tablets etc. are rising sharply and thus, web design has to be friendly for some sort of devices with screens. For that reason, you must not lose the war in the internet market if you do not have supportive updates for all sizes of screens.

What is my page speed all about?

Site speed stands out as another issue that is emphasized in terms of both search engines and user experience. Users do not like to spend time on websites with low speed, and search engines put websites with slow speed in the background.

How is the content on your own website?

You should prepare the content that will support the aesthetic interface specific to your website and enter it in your site. However, at this point, there is an issue that you need to pay attention to. All content specific to your website should be original and in accordance with the spelling rules. It should not be forgotten that imitations will harm your website in terms of both search engines and user experience.

The biggest mistake people encountered while making a website was that the contents were retrieved from the internet using the copy and paste method (not original). Check the license status and authenticity of the photos you will use. If possible, just let them see your website. So creativity is an important factor. This will significantly positively affect your position in search engines.

How my fonts should be?

It is not doubt that text rules all the rules for the website because the content is one of the main sources that encourages people to buy your business’ products and services. When you consider the aim of why you have decided to go online and designed the website that is provide your services and products, you need to have a clear content that customer will understand and take up your product seriously. For this, you must avoid using fonts that are complicated to read such as too much content or complex fonts. You must get attention to decide on fonts that are simple and easy-to-read. You can choose up to 2 fonts that are matched.

How your images on the website should be?

You need to be very careful when the images used on the pages are related to the site. The image quality of the pictures placed on the site must be perfect and the greatest picture should be put on the web site. Browsers may not open the image on every computer that might luckily open on ours. Therefore, images compatible with every computer and browser with web page extensions JPG, JPN, GIF must be used. In addition, 39 percent of internet users leave a website if the image does not open or if it opens late when they enter a website, and they take care not to visit it again, according to a study by Adobe. Likewise, the problem of not opening or opening late in the images is an element that is accepted as a problem by search engines. It is necessary to show the necessary sensitivity to the visuals on the website for both users and search engines.

How I should fix colors on the website?

Color design is one of the most significant facts of website design. It is one of the main points that points the quality of the design in the website. Too much color causes confusion as it will bore and tire customers that cause them not to buy your product or service visitors will not be satisfied if excessive and incompatible colors are used. The colors to be used in the site logo can be selected as the main colors of the site. Certain colors make navigation easier on the site and make the web site look simpler and attract customers.

SEO and SEM: With Similarities and Differences

Fri, 23 Oct 2020 15:59:21 GMT

WHAT IS SEO AND SEM WITH SIMILARITIES AND DIFFERENCES ?

Nowadays, people are talking about how time and everything else in this life go super fast. Even the meaning of change has changed in times of information era. In this era, technology is a huge factor on the demand of everything and everyone, especially businesses. Businesses are turning their faces into the online world very fast, which means that business have to seek attention and try their chances in online environment for a better conversion. So, you need to be accessible to people to make the best deals, right? This is where digital marketing comes in. SEO and SEM strategies in online world is here to boost your online businesses.

We can gather the internet, marketing, internet marketing or making money from the internet under the headings of SEO and SEM. SEO is all the work done to get sites or pages to rank higher in search engines such as Google and SEM is the process of posting paid advertising on search engines.

SEM vs. SEO: The Similarities

SEO and SEM could be indicated as twin babies of the digital marketing. However, these are formed as two very different operations of advertising world. However, these two terms are often utilized together to reference a similar set of actions, which can be complex for people who are not familiar with this digital marketing zone. Therefore, it is very important to reveal all the facts about remarkable similarities between SEO and SEM that are key for boosting your marketing strategy for your online business.

Audience Targeting: The main rule to develop a website with SEO for online businesses is to get to recognize target audiences. Audience targeting is super significant for your online business as realizing age, ethnicity, gender, income level, and attributes of your primary audience member will boost your business to comprehend what they are looking for. A target market is a group of people having comparative demands or characters that your business aims to supply their demands. These people are typically the end clients who obviously buy your goods and services A target market pushes your business to improve powerful marketing communication strategies.

Traffic: SEO and SEM are here to ensure that the website gets the right traffic and assist businesses to be more visible on SERP (search engine result page). SEO and SEM strategies are aiming a plan to develop CTR (click-through-rates). Thus, the website could be ensured to increase CTR as it gets more clicks on search engines. The more traffic it gets, the more sales businesses make.

Right Keyword: In these both tactics, marketeers always rely on that they choose right keywords for their customers to drive more traffic. if those keywords are resulting in converting traffic, then is important to attract as much people as you can. No one would see any problem with traffic coming to you from same keywords. Adwords and SEO are basically two different methods paid and “free” but the result that both aims is to bring traffic successfully and close great deals from the website.

Test and Optimization: While comparing SEO vs SEM, you should know that it is not a strategy that you can just set or implement and forget. These strategies require continuous monitoring, optimization, and continual testing to improve performance. Therefore, your website stays fresh and gets more sales because of the continuous updates you have done.

SEM vs. SEO: The Differences

Now, this is where the rubber meets the road. When it comes to SEO and SEM, it's quite possible to confuse these two forms of marketing strategy. As we mentioned above, their functions seem the same, but there are many points where they differ. We think that these two channels, which have become very popular recently and are a marketing field that will grow more and more, will provide clear-cut benefits if they are learned correctly. Therefore, it is essential to take a look at the differences between SEO and SEM marketing channels

Speed: When we evaluate the feedback of SEO and SEM works in terms of speed. SEM is much faster than SEO. Considering the sector and competitive environment of a website receiving SEO service, a certain time between 1 month and 1 year is needed for it to rise in search engine results. However, this period is much shorter in search engine marketing that the time is maximum of 3 working days.

Cost and Permanence: SEO, is much lower cost than SEM. SEM is not at a stable cost and is constantly increasing. Your permanence depends on your budget, as you can be displayed in search results as much as your budget with Google Ads. The competition and cost in ads cause your ads to either not appear or to rank lower most of the time. For this reason, the appearance of your page in search results is not permanent. In SEO, your permanence is permanent with correct and continuous studies.

Naturalness: It is a fact that SEO is a natural practice. And internet users make their choices according to the distinction between natural and artificial. In other words, instead of preferring AdWords ads in search engine results, websites that rise to the top with SEO studies are preferred. Because those sites create a reliable site perception in internet users instead of being more commercial-based.

Content Quality: Since the purpose of SEM is customer-oriented and commercial, its quality might be low in terms of informing the user. In SEO, on the other hand, the content is of high quality, as it is to deliver correct and quality information to the user. As an example, like this article you read ...

Awareness: Since SEM ads are based on a fee, it restricts you to be on the first page all the time. This means that you will not be visible to every user. However, as your rank improves with SEO work, your brand awareness will also increase. To give an example, are you going to choose the brand that will be temporarily in the 1st place with paid ads or will you select the first company in organic search?

Click Through Rate (CTR): Search engine users have a tendency not to click on ads, which is always a fact for decades. Since the ad is commercial for users, they often do not click with the thought of not finding what they need and want. This shows that users mostly click on organic searches. Organic searches are clicked more than ads because users believe that search engines show more accurate results. According to the results of multiple researches; SEO is clicked 80% and SEM 20%, in average.

First Page Guarantee: According to the Google advertising policy, there is no first page gu arantee in the ad space. Because of the right targeting, the well-done work and the advertiser giving the highest budget will be at the top. For this reason, it is very unlikely that you will be on the first page for a long time with small budgets you spent on digital marketing platforms. With t he right and continuous work in SEO, your site can go to the first page and be permanent for a long time.