Why Typography is So Important When Building a Website
Building a website is not as complicated as you think it is. However, there are several aspects that you need to be careful about when you start. One of the most crucial things on a website is content and the words that you use to describe your website. We will go over the importance of words by looking at a different point of view. We will analyze the importance of a word by its appearance, not its context.
Typography makes up for %90 of a website. People visit a website to gain information about a company or any specific topic that they are searching for. The words you use on pages are considered the most crucial components of a website. That’s why how you present these words are as important as their underlying meaning. However, when you are presenting your website, you need to be simple, as well. No need to exaggerate, otherwise you will involuntarily push the viewers away.
Choosing the right fonts and applying them to your website properly will help you avoid such problems. With the size and color options, you will create a hierarchy on your website. This hierarchy will help viewers differentiate the context. For example, the biggest font will lead viewers to more useful information without wasting their time.
What should I consider when choosing a font?
A website needs to be consistent. And to meet this requirement try not to exceed more than two fonts. Choosing two fonts will create a good balance for starters because it also gives viewers a visual hint about the context. To continue with a good balance, you need to decide on a font combination. The fonts to be chosen should be readable at a glance and also evoke positive emotions for viewers.
Why industry is an important factor while choosing a font type?
Apart from those, the next point you should be aware of is which industry you will create your website for. You need to clarify whether you are making this website for an IT company, an advertising company, an FMCG company, etc. For example, while a modern font is more suitable for an IT company, a fun font can reflect the advertising company’s image better.
Font Combination Ideas for Your Website
If you don’t know where to start here’s a tip for you, this is a rule that you don’t have to apply: begin to look for a serif and a sans serif font. Here are some examples if you are still worried about where to start.
GEORGIA & VERDANA
This pairing is the perfect font if you want to follow the rules as mentioned above.
HELVETICA (bold) &
GARAMOND
This is a classic pairing and it won’t let you down.
OSWALD
& LATO
These fonts were one of the most used fonts in 2020. This is a great combination for your website if you want to be simple and also modern. Another advice, this pairing would be perfect for your resume as well.
bEbas neue & MONTSERRAT
BEBAS NEUE
font is mostly used in fashion related articles, magazines. It’s an elegant font and can be perfectly paired with MONTSERRAT.
RALEWAY & ROBOTO CONDENSED
Here is a fun font combination idea for you. This pairing has a balanced contrast with one and other. You can also spice it up with different color options.
To sum up, we discussed the importance of typography while creating a website. Also, some of the issues that you need to consider when choosing your font style based on your brand image and target industry.
We gave some font combination ideas, however, these are not set and stoned. You don’t have to use the same combinations for your website, we provided these for you to have a starting point. Now, you can start to create your own!
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Branding gives your business an identity in the marketplace where customers can recognize the type of product in front of them. Your branding has to be easy for the audience to recognize over time and big changes have to be avoided as to not confuse the audience.
‘UI’, which is the initials for User Interaction, means creating informative, effective and meaningful interaction with the website of your company and the consumers via website design. Everything you design on the website to make people spend quality time on your website is a part of user interaction. Color selections, type and size of website pictures, font of descriptions are very important parts of user UI.
Generally, there is no accounting for taste. But in the digital marketing world, things work somewhat unusual. There are metrics for assessing whether a design is appealing to the end-users or not. One of those metrics is A/B Testing, it compares two different design based on their conversion rate.
Brand is defined as a type of product manufactured or a service provided by a particular company under a particular name. Branding contributes to your company to let people know who you are and your way of presenting your service or your product. Past positive experiences build trust for people who are willing to purchase the products of your company.
Besides branding, people look for more information when they purchase a product. In this respect, there is primary and secondary information.
Website personalization is the process of creating a visitor-specific experience on a website. This is not the personalization of the content; Shaping all web pages and other elements that make up the website in the light of statistics and predictions is involved.
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